Fashion
• Fashion is a style that has been accepted and used by the majority of people in any one group, at any one time.
• Fashion is the style or styles most popular at a given time.
• Malcolm Barnard traces the origin of the word 'fashion' to the Latin 'facere' which means 'to make' or 'to do'.
• In simple terms, fashion is a style that is popular in the present time, or a set of trends which have been accepted by a wide audience.
• The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression.
Style
• Style is any particular characteristic or look in apparel or accessories.
• Style is always constant. It does not change whereas fashion changes. Fashion is not constant.
• The term style is a popular word in fashion and refers to a sub-division within fashion. By definition, it is that which has certain characteristics that distinguish it from other designs. For example, the fashion could be pleated skirt, yet the style is box pleat.
• A style may come and go in fashion, but that specific style always remains that style, whether it is in fashion or not.
• When we add a different neckline and different sleeves with some trimming here and there over a basic garment then the basic garment is modified into a different look or a different outfit, this modified garment will become fashion, when it is accepted by people.
• It is a common fallacy to believe that the famous designers create fashions. They create styles which they hope will be accepted. When these styles get mass acceptance, they become fashion.
Basics or Classics
• Basics or Classics are the outfits which stays in the fashion scene for a long period of time that is from past to present and even in future it stands.
• A classic can be described as an item that is considered in good taste over a long period of time.
• When a fashion is constant or long lasting, such as, salwar kameez and saree, it is called Basic or Classic.
• Classics are enduring styles that do not become obsolete; instead reaching a plateau of acceptance continuing for a long period of time.
• Classics have acceptability through minimal modification in design thus retaining a sense of simplicity and timelessness.
• A customer has one or more in her wardrobe, to be worn to suit different occasions.
• There are many outfits that fall into this classification, such as, chudidhar, kurta, dupattas, shirt and trousers, plain or pleated skirts and denims, etc.
Fad
• Fads are fashions of short duration that peak in popularity due to a fast rate of acceptance by the consumer but have a brief life expectancy with the tendency to become outmoded rapidly.
• Fads are short-lived which may come and go in a single season.
• Another characteristic is that they are typically confined to particular social groups.
• They lack design strength to hold consumer attention very long.
• They tend to begin at lower prices, are not expensive to copy or produce and therefore the market gets saturated easily and public tires of them quickly and they die out.
• Examples are fluorescent coloured T-shirts, ankle or calf length jeans with turn-up cuffs, baggy anti-fit jeans etc.
• Overall, Fad can be defined as short lived fashion, lasting for a very little time or period, acceptable by only a certain group of people.
Trends
• A trend is a general direction for clothing design.
• Fashion trends are the styling ideas that major collections have in common.
• They indicate the direction in which fashion is moving.
• Fashion forecasters look for the styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. Several designers may use a similar fashion idea because they have been inspired by common sources.
• The trend may appear in a fabrication, a silhouette, or another design element that appears in several collections.
• Very often, a new trend appears in small doses until it spreads to other collections. As the press notices similarities between collections and highlights them, the media exposure also helps establish the trends.
• Evaluating the collections becomes one way a designer, working for a mainstream manufacturer, can research fashion direction. As designers are not invited to the shows, they must evaluate by shopping in major fashion capitals or using design services, magazines, and newspapers.
• Empowered by the Internet and television, global trends are moving at an accelerating pace. The life-span of a trend is now about five months instead of a year. For the junior market, the span is only three months.
Haute Couture
• Haute couture (French) refers to high fashion created by designers known as 'couturiers'.
• Couture refers to unique and exclusive creations of fashion made-to-order customized for individual clients, since the design is never duplicated.
• These clothes are most luxurious and the most expensive.
• The extremely high prices are due to design exclusivity, high quality of fabric, skilled labour used for surface design techniques, embroidery, drape, craftsmanship, garment construction and quality of finish.
• The term haute couture is protected by law in France and is defined by the Paris Chamber of Commerce (Chambre de commerce et d'industrie de Paris).
• India has several designers like Ritu Kumar, Tarun Tahiliani, Rohit Bal, Suneet Verma, Sabyasachi Mukherjee, Manish Arora, Manish Malhotra and others in this genre. The main label of most designers is 'eponymous', i.e. the label bears the name of the designer.
Prêt a porter
• In (French) it refers to ready to wear (RTW) clothing derived from the couture line or collection of each designer.
• It reflects the same aesthetics, manufactured with high quality standards, at more affordable prices in multiple sizes in a wider range of colour options or 'colour ways'.
Avant garde
• In (French) it refers to the 'advance guard' or vanguard of art and culture which differentiates it from the mainstream.
• These designs are limited in numbers and may not be wearable or commercially viable.
• The underlying idea is to showcase these creations as statements of the designer's vision or ideology
Mass or volume fashion
• Mass or volume fashion as the name suggests, is widely available in stores nationwide.
• These designs are available in a variety of 'colour ways' (options of colours)
and sizes, practical and generally affordable by a wide cross-section of society.
Knock-off
• A close resemblance or reproduction of a designers 'look' by another designer or company usuallyusing relatively cheaper materials and lower production cost is called a knock-off.
• This is a common practice where popular trend or distinct style of a successful designer/brand is replicated with minimal changes if any, to lower the cost for moderate level market.
• While this gives the opportunity to the larger population to buy popular styles in fashion, it also raises problems of Intellectual Property Rights (IPR) and Copyright Law infringement.
References:
1. The art in everyday life، Harriet Goldstein، Read Books، 2007
2. Elements of fashion and apparel designing, by Sumathi G.J., New Age International Pvt.
L.t.d.
3. Inside the fashion business, by Macmillan publication company.
4. Fashion from concept to consumer, by Gini stephens Frings, Low price edition.
5. Fashion designing and sewing technology text book، Bharathiar University.
• Fashion is a style that has been accepted and used by the majority of people in any one group, at any one time.
• Fashion is the style or styles most popular at a given time.
• Malcolm Barnard traces the origin of the word 'fashion' to the Latin 'facere' which means 'to make' or 'to do'.
• In simple terms, fashion is a style that is popular in the present time, or a set of trends which have been accepted by a wide audience.
• The terms "fashionable" and "unfashionable" are employed to describe whether someone or something fits in with the current popular mode of expression.
Style
• Style is any particular characteristic or look in apparel or accessories.
• Style is always constant. It does not change whereas fashion changes. Fashion is not constant.
• The term style is a popular word in fashion and refers to a sub-division within fashion. By definition, it is that which has certain characteristics that distinguish it from other designs. For example, the fashion could be pleated skirt, yet the style is box pleat.
• A style may come and go in fashion, but that specific style always remains that style, whether it is in fashion or not.
• When we add a different neckline and different sleeves with some trimming here and there over a basic garment then the basic garment is modified into a different look or a different outfit, this modified garment will become fashion, when it is accepted by people.
• It is a common fallacy to believe that the famous designers create fashions. They create styles which they hope will be accepted. When these styles get mass acceptance, they become fashion.
Basics or Classics
• Basics or Classics are the outfits which stays in the fashion scene for a long period of time that is from past to present and even in future it stands.
• A classic can be described as an item that is considered in good taste over a long period of time.
• When a fashion is constant or long lasting, such as, salwar kameez and saree, it is called Basic or Classic.
• Classics are enduring styles that do not become obsolete; instead reaching a plateau of acceptance continuing for a long period of time.
• Classics have acceptability through minimal modification in design thus retaining a sense of simplicity and timelessness.
• A customer has one or more in her wardrobe, to be worn to suit different occasions.
• There are many outfits that fall into this classification, such as, chudidhar, kurta, dupattas, shirt and trousers, plain or pleated skirts and denims, etc.
Fad
• Fads are fashions of short duration that peak in popularity due to a fast rate of acceptance by the consumer but have a brief life expectancy with the tendency to become outmoded rapidly.
• Fads are short-lived which may come and go in a single season.
• Another characteristic is that they are typically confined to particular social groups.
• They lack design strength to hold consumer attention very long.
• They tend to begin at lower prices, are not expensive to copy or produce and therefore the market gets saturated easily and public tires of them quickly and they die out.
• Examples are fluorescent coloured T-shirts, ankle or calf length jeans with turn-up cuffs, baggy anti-fit jeans etc.
• Overall, Fad can be defined as short lived fashion, lasting for a very little time or period, acceptable by only a certain group of people.
Trends
• A trend is a general direction for clothing design.
• Fashion trends are the styling ideas that major collections have in common.
• They indicate the direction in which fashion is moving.
• Fashion forecasters look for the styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. Several designers may use a similar fashion idea because they have been inspired by common sources.
• The trend may appear in a fabrication, a silhouette, or another design element that appears in several collections.
• Very often, a new trend appears in small doses until it spreads to other collections. As the press notices similarities between collections and highlights them, the media exposure also helps establish the trends.
• Evaluating the collections becomes one way a designer, working for a mainstream manufacturer, can research fashion direction. As designers are not invited to the shows, they must evaluate by shopping in major fashion capitals or using design services, magazines, and newspapers.
• Empowered by the Internet and television, global trends are moving at an accelerating pace. The life-span of a trend is now about five months instead of a year. For the junior market, the span is only three months.
Haute Couture
• Haute couture (French) refers to high fashion created by designers known as 'couturiers'.
• Couture refers to unique and exclusive creations of fashion made-to-order customized for individual clients, since the design is never duplicated.
• These clothes are most luxurious and the most expensive.
• The extremely high prices are due to design exclusivity, high quality of fabric, skilled labour used for surface design techniques, embroidery, drape, craftsmanship, garment construction and quality of finish.
• The term haute couture is protected by law in France and is defined by the Paris Chamber of Commerce (Chambre de commerce et d'industrie de Paris).
• India has several designers like Ritu Kumar, Tarun Tahiliani, Rohit Bal, Suneet Verma, Sabyasachi Mukherjee, Manish Arora, Manish Malhotra and others in this genre. The main label of most designers is 'eponymous', i.e. the label bears the name of the designer.
Prêt a porter
• In (French) it refers to ready to wear (RTW) clothing derived from the couture line or collection of each designer.
• It reflects the same aesthetics, manufactured with high quality standards, at more affordable prices in multiple sizes in a wider range of colour options or 'colour ways'.
Avant garde
• In (French) it refers to the 'advance guard' or vanguard of art and culture which differentiates it from the mainstream.
• These designs are limited in numbers and may not be wearable or commercially viable.
• The underlying idea is to showcase these creations as statements of the designer's vision or ideology
Mass or volume fashion
• Mass or volume fashion as the name suggests, is widely available in stores nationwide.
• These designs are available in a variety of 'colour ways' (options of colours)
and sizes, practical and generally affordable by a wide cross-section of society.
Knock-off
• A close resemblance or reproduction of a designers 'look' by another designer or company usuallyusing relatively cheaper materials and lower production cost is called a knock-off.
• This is a common practice where popular trend or distinct style of a successful designer/brand is replicated with minimal changes if any, to lower the cost for moderate level market.
• While this gives the opportunity to the larger population to buy popular styles in fashion, it also raises problems of Intellectual Property Rights (IPR) and Copyright Law infringement.
References:
1. The art in everyday life، Harriet Goldstein، Read Books، 2007
2. Elements of fashion and apparel designing, by Sumathi G.J., New Age International Pvt.
L.t.d.
3. Inside the fashion business, by Macmillan publication company.
4. Fashion from concept to consumer, by Gini stephens Frings, Low price edition.
5. Fashion designing and sewing technology text book، Bharathiar University.
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